Firstly CIROC is one of the only vodkas in the world made from fine French grapes. Secondly CIROC vodka  however has Sean Diddy Combs as the main brand ambassador. 

Cîroc is one of these uncommon vodkas, distilled from carefully selected fine French grapes – including the exclusive Ugni blanc and Mauzac blanc grapes grown. Thirdly Cîroc vodka is a modern premium vodka produced in the South of France. Made using French grapes, the vodka goes through five distillations before resulting in the smooth, fruity vodka.

Moreover this distinct vodka is manufactured by Diageo, who have a large catalogue of brands of spirits and beer which they offer all over the world.